Refreshing Your BVI Brand with Social Media Optimisation (SMO)
When it comes to refreshing your BVI brand
, social media is one of the best tools at your disposal. On Facebook, Twitter, and LinkedIn, businesses have the opportunity to showcase their brand identity in front of a large audience.
In digital marketing, we often focus on search engine optimization (SEO)
. It’s the process of optimizing content to meet Google’s search standards. But while SEO is important, you also have to consider social media optimization (SMO)
Businesses should practice SMO to improve their social media marketing. If your goal is to refresh your brand, then you need to follow certain guidelines so that your posts will be seen by your followers.
A recent Forbes article
explains the importance of SMO and how businesses should approach social media. According to the article, the most important thing is that businesses post quality content to social media:
“SMO will happen as an organic by-product of creating high-quality content: when people visit your site and love your content, they’ll be more likely to share it via Facebook, Twitter or other social networking sites. As more people see and share your content, your site acquires buzz, inbound links, referral traffic, and strong social signals, all of which help your organic search visibility.”
The best way to improve your social media marketing is to create and post quality content. Businesses can improve their brand reputation by giving value to their readers by way of articles and blogs. In these pieces, you have the chance to establish your new brand identity.
So when it comes to attracting new customers to your website, SEO is the main practice. But if you want to communicate your brand identity in front of your target market, you should concentrate on SMO. To do this, you should come up with a content strategy and post regularly to offer value to your followers.
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