A well-designed website isn’t very effective unless you are able to drive traffic to it. Choosing the right keywords can help increase the amount of traffic you receive considerably. Here are some tips for choosing SEO keywords you should consider when planning your online content.
If you are in the BVI and you intend on spending more than $5,000 a month in PPC, you should seek an SEO consultant to ensure your credit is used as efficiently as possible. There may even be management fees included, but the value you will get from a seasoned keyword analyst or online campaign manager will deliver a more immediate result and provide you with more time to handle the new business which the campaign brought in.
Characteristics of Good Keywords
Good keywords are actually phrases that are between two and four words long, and written in common everyday language. Finding the right combination of words to use in your keyword phrase requires a careful balance between using ones that are too general and those that are extremely competitive. Your keywords will also be different for each page of your website.
A good rule of thumb is to think about the types of phrases you normally enter when doing an online search yourself. Think about the words you would use to find certain information, and then tailor your keywords accordingly.
Keywords should also:
- Be relevant to your content
- Allow people to find what they are looking for
- Be targeted toward people who are searching for your particular products or services
Perform Keyword Research
After coming up with a list of keywords, it can be a good idea to enter them into different search engines to see what if any competition is out there. Take note of your results, as well as the number of ads that appear on the right-hand side of the screen. The more ads that appear, the higher the value that keyword is perceived to be. You can also purchase a sample campaign for your targeted keyword from Google Adwords or Bing Adcenter if you’re still not sure.
Choosing the right keywords may seem daunting at first, but the process tends to get easier the more you practice these techniques. It doesn’t take long to perform keyword research, yet the time spent can result in tremendous rewards. If you still find yourself overwhelmed, you can always ask an SEO professional.