In today’s day and age of information overload, banner ads, pop-ups and other intrusive forms of advertising no longer have the effect they once used to. The average web user here in the British Virgin Isles demands a certain level of value from their user experience and as such content marketing is a requirement in order to keep their attention. The phrase “content is king” has never rung truer.
What is Content Marketing?
Content marketing is a digital marketing strategy that involves the creation and distribution of content that is valuable, relevant and interesting. The target audience for such content is invariably your potential customer base. And, the content is used to inform them and make them aware of your product and service in a non-intrusive way while adding value to their lives.
Content Marketing is aimed at increasing web traffic as it takes advantage of Search Engine Optimisation. As such, Google and other search engines will send a lot of users to your webpage. However, the hidden power of content marketing lies in its turnover rate. By creating and distributing valuable content, free of charge, to your user base, you instil a sense of trust and brand loyalty. Studies have shown that content marketing results in a conversion rate from click to sale of up to 6 times higher than without content marketing, and surveys report that over 60% of people will be more inclined to buy a product if they see it recommended on a blog.
The trick to content marketing is creating the content in such a way that it is valuable, informative and engaging – all while seamlessly promoting and linking to your product or service. This content creation is as much art as it is science, and so you want an experienced hand in charge of it. ALookingGlass is the top content marketing company in the BVI, and our expertise is second to none.
Let the digital marketing experts at aLookingGlass, partner with you for your next content marketing campaign and strategy. Contact us now.
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