Pay-Per-Click (PPC) is a marketing strategy used to get a lot of traffic to flow through your website. It uses search engine advertising to get your website to the top of a related search for which you have a product or service that you can offer. The best example of Pay-Per-Click advertising is the ‘sponsored’ ads shown at the top of a Google search results page with the yellow ‘ad’ label.

Why does Pay-Per-Click Work?

Pay-Per-Click advertising is very effective for a variety of reasons. From the perspective of the users, it is an easy and convenient means of finding what they are already looking for. It is unobtrusive and provides a service, reducing their search time and connecting them with the item of their choice.

For the service provider, Pay-Per-Click advertising is an extremely cost-effective method of advertising. The provider pays a small amount whenever the link is clicked in. But, most clicks convert into sales as the user is looking for the service or product you are providing. Hence, the advertising fee is both targeting the right audience and trivial in comparison to the sales revenue. 

Why choose aLookingGlass

The payment plan of Pay-Per-Click advertising ensures that the ads that get the most display and traction aren’t the ads backed by the highest bidders, but those that receive the most clicks. This lends itself to creating streamlined ads that take advantage of Google’s algorithms and that target the audience. In this field, you’ll find no one better than aLookingGlass in the BVI. Contact us today to set up a Pay-Per-Click ad that will ensure you get traffic to your website.

Let the digital marketing experts at aLookingGlass, partner with you for your next Pay-Per-Click campaign and strategy. Contact us now.

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