Search Engine Optimisation, or SEO Marketing, is a way of building websites that organically (without any paid advertisements) improve the visibility and ranking of search engine results. This means that it is a discipline that encompasses both the technical and creative aspects of ensuring that your website:
- Gets pick-up up more easily by general search terms, and
- Appears closer to the top of the list returned by the search engine.
It goes without saying that this will bring more traffic to your site. In the British Virgin Isles, as with the rest of the world, a successful website breeds a successful business.
Why does a website need SEO?
The majority of traffic to your website will be generated by search engines. Yes, online advertisement and social media marketing will send a noticeable amount of users to your website. But, the main navigation tool for a typical internet surfer is a search engine like Google, Bing, or Yahoo!
Search engines are unique in that they provide targeted traffic. A user will search for a product or service that you provide and the search engine will send them to your website. If the search engine doesn’t pick up your site when looking for the particular content, you miss out on a lot of potential traffic.
Content creation from aLookingGlass is designed and compiled with SEO in mind. Content is written in such a way that it takes advantage of a search engines algorithms to ensure that your website is one of the top results when a user inputs a search query. The internet is becoming extremely competitive, especially in the BVI, and having a small advantage such as a higher rated search result could completely change the outcome of your business.
For professional SEO, contact aLookingGlass today.