Imagine you could buy clients for your business…
Lead generation is an online advertising strategy that concentrates on gathering contact information for potential clients (leads). This information often includes name, contact details and products the client is interested in. Ideally, the lead is converted; the propensity of lead conversion is described as ‘lead quality.’
- Mr. Doe sells insurance policies
- aLookingGlass generates leads for Mr. Doe (there are various methods in generating these leads)
- The lead expects a call and leaves a form with aLookingGlass, suggesting he is interested in the product
- Mr. Doe contacts the potential lead with the intention of converting it into revenue
Lead generation is a way of advertisement, where the expense is directly proportional to the amount of business generated.